Genie Recognizes Six European and East Dealers with Dealer of the Year Awards

Strong Partnerships and a Commitment to Quality and Customer Excellence Were Key for Genie’s Top Authorised Dealers.

Genie recently recognized six authorised dealers — three in Europe and three in the East region — with its annual Dealer of the Year Awards. These awards recognize dealers that exemplify Genie’s commitment to quality and partnership by delivering outstanding customer service and parts availability, as well as strong collaboration with the Genie team. 

Gold Award: BSI GmbH, which is headquartered at Gernotstraße in Dortmund, Germany. BSI has been a specialist for lifting and height access technology for more than 25 years, and significantly expanded its footprint in Autumn 2020. BSI has a rental fleet that includes more than 500 working platforms and access equipment, and its team provides customers with a complete range of services including consulting, jobsite planning, delivery, training, spare parts supply and service contracts. “Of course, we aimed to win in 2023 after earning silver the year before. With this clear focus in mind, we concentrated on the criteria and worked diligently with the Genie team to achieve results. And we are very proud to have won. It motivates not only our team, but also is something we communicate to our customers,” said Sven Nielsen, Managing Director of BSI. “Our collaboration with Genie goes back 15 years. We have the same goals; in addition to safety, Quality By Design is a top priority for us. We are always personally available, in a timely manner, for our customers.” Nielsen added: “After expanding our premises, we can supply our customers with high quality equipment at short notice, which is a benefit. For more than 25 years, we have placed great emphasis on a strong customer orientation, and now we look forward to the next 25 years together with Genie — and winning again in 2024."  

Silver Award: HDW Nederland, which has branches in The Netherlands, Belgium and Poland, and dealerships in 16 countries, supplies machines to customers across Europe, as well as customers in other regions in the world. Remko Jonkergouw, Sales Director, said, “We are very proud of our partnership with Genie, which started almost three decades ago. Winning the dealer contest is never a goal by itself. Our main objective is to keep our customers happy, and we are always fighting hard to make sure our customers understand why they should choose Genie over the competition. If we, along the line, also are one of the winners in the dealer contest, then that is the cherry on the cake.”

Bronze Award: ATG Lift GmbH, headquartered in Bietigheim-Bissingen, Germany, is an owner-managed, medium-sized trading and service company that specializes in the sale of new and used machines, customer service, and the distribution of spare parts for aerial work platforms, telescopic handlers and rough terrain forklifts. “The cooperation between Genie and ATG was top! Together, we worked to achieve our goals while delivering the highest quality equipment and services for our customers,” said Andreas Konstantin, ATG owner. “The dealer competition is great, but beyond just winning, it provides an extra incentive to continue to improve our internal structure and processes. Our goal is to continue pursuing excellence in 2024, and to take first place this year.”

In the East Region, which encompasses West and South Africa, the Middle East, Turkey, the Far East and India, awards were presented to:

Gold Award: Galadari Trucks & Heavy Equipment (GTHE), which is headquartered in Dubai, United Arab Emirates as a subsidiary of Galadari Brothers Group. Since Nov. 1, 2020, they have been the distributor for Genie telescopic and articulating boom lifts as well as scissor lifts in the UAE. Thanks to a large, planned stock of Genie machines, GTHE is able to offer their customers easier and faster access to Genie equipment, backed by the support of a strong sales and service partner with an excellent reputation in the UAE market. GTHE and Genie share more than their strength of presence and reputation in the marketplace. They also have the same values that are the engines that drive their respective successes. This partnership enabled both companies to create a synergy that is felt by customers in a market like the UAE. “At Galadari Trucks & Heavy Equipment (GTHE), we always strive to be number one,” said Mina Fayez, Divisional Sales Manager. “The smooth communication and unwavering support from the Genie team contributed to our phenomenal gold award last year. We achieved this by establishing a collaborative plan with the sales team, marketing team, Genie team, and other key stakeholders. The plan was guided by clear objectives and key results, and utilized all available resources and marketing channels.”

Silver Award: Maco Corporation (India) Pvt., Ltd., headquartered in Kolkata, India is a leading provider of world-class industrial products, technologically advanced engineering equipment and customised solutions. The organisation caters to critical sectors like steel, oil and gas, mining, power, refinery, railways, drives and transmission, and machine tools and access equipment, serving more than 1,000 companies including world leaders in the industry. “It is always inspiring to be recognized for the efforts of our team,” said Krishna Patel, AGM – Head for Business for the access division. “Throughout the year, we were not thinking much about the competition apart from providing timely feedback to the Genie surveys and adhering to the requisitions of the dealer contest. Rather, we were focused on providing the best experience to Genie customers, and following the processes to achieve it. That said, winning the Silver Award is a great feeling, especially after winning Bronze last year. It motivates our team to be the best at what we do, which is providing quality services to our customers.”

Bronze Award: Concord Access Solutions (formerly Goscor Access Solutions), headquartered in Midrand, South Africa. Concord Access Solutions GAS operates a fleet of more than 1,000 access equipment units offering working heights from 6 to 57 m, suitable for multiple applications for many markets. “Our market is highly competitive, so we worked closely with the Genie team to ensure availability of machines, at competitive prices. The result was an excellent sales year, locally and across borders. Having stock readily available was key, given our distance from factories and distribution centers. To accommodate that, we focused on having a range of Genie equipment in stock so we could get the equipment to our customers faster than our competitors,” said Marcus Gartside, National Sales Manager, Concord Access Solutions. “A partnership with Genie, and the ability to share information, is vital to understanding challenges and to serving the market and continuing to grow.”