Home \ International \ Haulotte starts the implementation of a new color code on its machines
Haulotte starts the implementation of a new color code on its machines
21/01/2021
Pubblicato da Redazione
As part of a design and marketing approach aimed at strengthening graphic coherence throughout its people and material lifting equipment range, Haulotte modifies the color trim and the marking of its machines.
Haulotte machines’ new color chart allows a clear visual distinction between all the elements. The main parts of the machine are immediately identifiable.
Haulotte brand’s emblematic yellow remains unchanged to provide visibility. The usual light grey switches to a darker one to obtain a higher contrast. From now on, the scissor arms will be featured in dark grey, which strengthens the perception of robustness and stability and facilitates the integration of cylinders and hoses in the machine design. All safety elements are now painted red to easily locate them at a glance.The platform access elements are standardized in a dark color for better identification. Wheel rims turn black.
"The implementation of a new color trim goes far beyond simply refreshing the aesthetics of our machine range. We aimed at developing a homogeneous and impactful visual identity with recurring markers, that are never ornamental but always at the service of functionality and legibility", said Sebastian Dittus, Haulotte Designer Equipment marking update for a better visibility.
Machine marking has been redesigned and contributes to a better information visibility and reading. It becomes monochrome (black or white characters, depending on the background) for a more modern and refined look. The working height is highlighted in the model designation thanks to a cartridge. New safety labels are also being rolled out to make it easier to read instructions.
Haulotte’s new color trim and marking were introduced with the HS15 E / HS18 E scissor lifts. The color trim and marking switch starts in early 2021 with the Compact DX scissor lifts range and will be progressively applied to all models.
Ultime notizie di Haulotte Italia
Lifting
10/04/2024
FASTN, the Haulotte's universal anchoring system for aerial work platforms
FASTN, the Haulotte's universal anchoring system for aerial...
Lifting
22/03/2024
Height 4 Hire added its 1000th machine to its fleet, and it's a Haulotte Optimum 8
Haulotte & Height 4 Hire are celebrating a significant miles...
Lifting
03/08/2023
Big booms for United Forklift and Access Solutions
nited Forklift and Access Solutions have this month received...
Lifting
18/01/2023
Haulotte: New Compacts arrive in Australia!
Since the launch of the new Compact Range, some of Haulotte’...
Lifting
15/12/2022
Haulotte invests to training professionals for MEWP industry
Haulotte China and Changzhou Vocational Institute of Mechatr...
Lifting
24/11/2022
PartnerLift awarded Haulotte as the supplier of the year!
On October 18th, Haulotte's European Marketing team had the...
Altri International
International
26/04/2024
Digitalisation and sustainability at the Wirtgen Group's "Technology Days"
Digitalisation and sustainability were the focal points of t...
International
26/04/2024
SVAB launches the successor to the popoular joystick Grip L8
At this year’s edition of Intermat in Paris on April 24-27,...
International
25/04/2024
Genuine parts ensure articulated hauler quality and uptime
The importance of good quality, reliable parts when maintain...
International
25/04/2024
Steil takes delivery of new Tadano AC 6.300-1 all terrain crane
Steil takes delivery of new Tadano AC 6.300-1 all terrain cr...
International
24/04/2024
New Palfinger's TEC Heavy-Duty Cranes Set Standards in Power & Precision
The new Palfinger PK 1350 TEC and PK 1650 TEC heavy-duty cra...
International
24/04/2024
SSAB and Manitou Group agree on fossil-free steel
Manitou Group announces the signature of a letter of intent...